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ASKING TO BUILD WHAT? - Recipe 2: Build a product strategy that your leadership team approves and that enables efficient and effective tradeoffs
Product Rebels Course Catalog

ASKING TO BUILD WHAT? - Recipe 2: Build a product strategy that your leadership team approves and that enables efficient and effective tradeoffs

Regular price $399.00

We hear it all the time... “My business leader [sub CEO, VP of whatever, GM, etc.] is asking me to build this thing that completely diverts us from our roadmap and is not solving a problem that we should be solving!  What do I do?” 

 We’ve been there.  We always hear about the “shiny objects” and are confronted with a decision we have to make.  Do I try and fit this in and how...or do I push back?  It can go either way frankly.  Sometimes the shiny object is just what you need to win.  Other times it comes at a huge opportunity cost that must be communicated effectively.  Our recipes here touch on different aspects of the problem.

Recipe 2: Build a product strategy that your leadership team approves and that enables efficient and effective tradeoffs

Make sure your strategy ties back to the business' so that you can effectively communicate the implications of that shiny object on meeting the overall company/business goals and objectives. 

This recipe encompasses 3 set of videos:

  • Start with defining your target and problem statement in a way that's actionable and drives clear tradeoffs
    • Customer foundation Intro (15m)
    • Problem Statement Introduction (15m)
    • Problem Statement examples & Exercise (5m)
    • Crafting Problem Statement (11m)
    • Customer Persona Introduction (14m)
    • Customer Persona Picture Board Exercise (7m)
    • Customer Persona Breakdown (7m)
    • Customer Needs Introduction (22m)
    • Customer Needs Deep Dive (12m)
    • Customer Needs Prioritization (9m)
    • Customer Foundations wrap (5m)
  • Define a strategy that ties to your business' overall strategy
    • Business Strategy Introduction (5m)
    • Business Model Canvas (BMC) (10m)
    • BMC Elements (8m)
    • BMC Elements Part 2 (9m)
    • BMC Elements Part 3 (9m)
    • Product Vision (14m)
    • Business Goals and Objectives (14m)
    • Product Strategy (15m)
    • Product Strategy Detailed Example (8m)
    • Competitive Research Introduction (26m)
    • Competitive Research Deep Dive (22m) - Optional
  • Build a set of product priorities that fits your strategy
    • Product Blueprint Introduction (18m)
    • Product Blueprint Template (9m)

Total Time:  289 Minutes


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