ASKING TO BUILD WHAT? - Mission 2: Build a product strategy that your leadership team approves and that enables efficient and effective tradeoffs
Let's face it, we all have been approached by a senior leader or someone with a lot of influence in the organization that has an idea. Something they truly believe should be done....Immediately no less. Find out how to handle those situations. We start with making sure your existing product priorities are rock solid, then we make sure your priorities are couched in the broader business strategy, making it difficult to change course without more consideration. And when you do have to stick to your guns, find out how to do it in a way that drives commitment across the organization.
Mission 2: Build a product strategy that your leadership team approves and that enables efficient and effective tradeoffs
Make sure your strategy ties back to the business' so that you can effectively communicate the implications of that shiny object on meeting the overall company/business goals and objectives.
This mission encompasses 3 set of videos:
- Start with defining your target and problem statement in a way that's actionable and drives clear tradeoffs
- Customer foundation Intro (15m)
- Problem Statement Introduction (15m)
- Problem Statement examples & Exercise (5m)
- Crafting Problem Statement (11m)
- Customer Persona Introduction (14m)
- Customer Persona Picture Board Exercise (7m)
- Customer Persona Breakdown (7m)
- Customer Needs Introduction (22m)
- Customer Needs Deep Dive (12m)
- Customer Needs Prioritization (9m)
- Customer Foundations wrap (5m)
- Define a strategy that ties to your business' overall strategy
- Business Strategy Introduction (5m)
- Business Model Canvas (BMC) (10m)
- BMC Elements (8m)
- BMC Elements Part 2 (9m)
- BMC Elements Part 3 (9m)
- Product Vision (14m)
- Business Goals and Objectives (14m)
- Product Strategy (15m)
- Product Strategy Detailed Example (8m)
- Competitive Research Introduction (26m)
- Competitive Research Deep Dive (22m) - Optional
- Build a set of product priorities that fits your strategy
- Product Blueprint Introduction (18m)
- Product Blueprint Template (9m)
Total Time: 289 Minutes
